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RSA Launches Supplemental Public Relations Campaign

In addition to the multi-million-dollar ad campaign launched last month with REBNY, CHIP and SPONY, RSA has launched a supplementary campaign driven for social media.

At the February RSA membership meeting, we called on members to participate in a digital and social media campaign to show elected officials and the public the dangers of pro-tenant rent laws. In addition to ads that will run predominantly in local newspapers in the outer boroughs, the digital campaign will run on YouTube, Facebook and Twitter. The theme of this campaign is to show elected officials that property owners are not the problem when it comes to affordable housing, but are part of the solution.

Although RSA’s major public relations campaign is now airing commercials on network television (see page 1 of the April RSA Reporter), we felt it was crucial to target elected officials and the public on social media, which has become a major platform for people to retrieve news and information.

The final product, which is a series of short videos entitled, “A Landlord’s Story,” officially launched in the middle of April. These videos highlight the everyday struggles of rental property owners throughout the boroughs. With the Rent Guidelines Board (RGB) continuing to under-compensate owners and Albany lawmakers threatening to radically reform the rent laws, it is important that elected officials understand how difficult it is for owners to operate their buildings in the current political climate. Furthermore, these proposed changes would very well hurt local businesses and contractors that building owners hire to make necessary repairs and improvements to their buildings.

Several RSA members stepped up to the plate to film these profile videos and the remainder of them will premier throughout the spring on our social media pages. RSA members Janice Hamilton and Lincoln Eccles were first to have their videos go live and can now be seen directly on RSA’s YouTube page. Be sure to check in periodically to see the latest uploaded videos and please be sure to follow our Facebook page at facebook.com/RSAnyc/, as well as our Twitter page.

Clearly, this is a very crucial time and RSA is working around the clock to fight for the best interests of rental property owners. However, RSA members still make a difference and it’s not too late to get involved. Contact Vito Signorile, RSA’s Director of Communications, at [email protected] to learn more about how you can help RSA this spring. 

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