Major Property Owner Organizations Launch Coalition to Educate Public
As the rent laws come up for renewal this June, RSA has partnered in a major educational public relations campaign to show elected officials and the public the dangers of strengthening the rent laws.
Along with the Real Estate Board of New York (REBNY), the Community Housing Improvement Program (CHIP) and the Small Property Owners of New York (SPONY), RSA has launched a multi-million-dollar digital advertising campaign known as Taxpayers for an Affordable New York. Television ads are now appearing on all major network television stations throughout the five boroughs, Long Island and most importantly, Albany.
The 30-second ads feature RSA members from Manhattan and Brooklyn who speak about the troubles they have making ends meet as building operating costs continue to skyrocket while City and State lawmakers consider changes to laws that could threaten the health of the City’s aging affordable housing stock.
Reshit Gjinovic, who owns property in Bay Ridge, immigrated to the United States with his family 30 years ago and saved to buy the rent-stabilized building he currently owns and works in as a superintendent. Mr. Gjinovic also works as a superintendent at another building and as a door man at night just to make ends meet at the building he owns. With rent increases kept low or frozen over the last five years as a result of the City Rent Guidelines Board (RGB), as well as impending changes to the rent laws in Albany, Mr. Gjinovic knows that increased operating costs will not allow him to keep his building.
Rhea Vogel, who owns two rent-regulated buildings on the Upper West Side, inherited the buildings from her father, a Holocaust survivor. Rising property taxes alone have outpaced rent increases for Ms. Vogel, making it incredibly difficult to keep up with necessary building maintenance. The proposed changes in Albany will only make repairs and upgrades that much more difficult.
The television ads are just part of the major public relations campaign that RSA will engage in from now until the end of June. RSA had asked members at the February membership meeting to consider participating in this year’s campaign with so much at stake on the State level.
There is still time to participate in RSA’s public relations campaign this spring and we encourage you to strongly consider doing so. If you are interested or want to learn more on how you can get involved, please contact Vito Signorile, RSA’s Director of Communications, at (212) 214-9235, or by email at [email protected]
To read more about the Taxpayers for an Affordable New York public relations campaign and to view the latest television ads, visit www.responsiblerentreform.org.